Influencer marketing is a powerful tool, more so in 2021.
Over the past few years, influencer marketing grew from an ancillary marketing tactic to a $5-10 billion dollar industry. That is why 89% of marketers believe influencer marketing is effective. 90% of marketers have reported that despite the pandemic, influencer marketing has been good in 2020. But, as any social media marketing agency in Delhi NCR or worldwide will agree, influencer marketing is not a miracle tool. It also needs some adjusting and optimization to work for a brand. Data runs the world. If you don't have or use the right data, like any campaign, your influencer marketing campaign can also fail. From bad strategy to the wrong influencer to influencer with fake followers, anything can derail your campaign. That is why you need to track your influencer marketing campaign and do it effectively. But, how do you go about it? That's what we'll discuss. Being a top online marketing company in Delhi NCR, MMBO has handled many facets of influencer marketing, and we're here to help you out. How to track influencer marketing? There are several ways of tracking influencer marketing. One of the best ways is to work with an expert. Why? Because concentrating on tracking influencer marketing may take your time away from other important tasks with the help of a digital marketing company, you can save time, energy, and effort while still benefiting from the results. If you ask us, we would recommend a reputed and inventive expert like MMBO, a creative digital marketing agency in Delhi NCR to help you manage and track influencer marketing campaigns. But for now, here are a few ways to track influencer marketing: Use trackable links Trackable links are links with unique IDs. You can share these links with your influencer so they can share them with the audience. They can help you measure your sales, leads generated, and subscriptions. You can also track where your users are coming from and get a clear idea about whether your campaign was a success or not. Want to learn how to create or use these? Consult a top online marketing agency. Utilize social data If you want to measure engagement, brand awareness, and the success rate of the content generated from your social media marketing efforts, you can easily check your social media analytics. Through this, you can also find your follower growth. Give out promo codes Promo codes can be used to measure sales. Provide unique promo codes to your influencer/s, which they can then share with their followers. When their social media followers use these promo codes while purchasing your products/services, you’ll be able to track the sales. Track subscriber database growth Track the number of new newsletter subscriptions on your website. You can do it easily if you're on an email marketing platform with a built-in analytics tool. Measure input Measure the input, i.e., the number of activities that you do at the beginning of your influencer marketing campaign. Measure the activities and efforts that your team is putting into the campaign by keeping track of outreach emails, influencers invited (to the program and to attend your event), and the number of employees you've needed to participate in the campaign. Measure output The output of your influencer marketing campaign is the result of your input activity. This means you have to track how your input has led to you getting engaged and active influencers on board. You have to track how many influencers responded, accepted, and turned up to your event while also tracking how many influencers joined your program and how many employees actively participated in your campaign. To get more information about influencer marketing and how to track it, along with the top 3 ways for tracking Influencer Marketing, click here. What should you measure for influencer marketing?
According to a report published by Linqia, the success of influencer marketing depends greatly on engagement. About 81% of the respondents of the survey believed that engagement is the ultimate influencer marketing KPI.
But tracking clicks should be enough, right? Not exactly. Why is that? This is because clicks may not always convert into website traffic. Some people may bounce before a website opens. This is why nearly 40% of brands track website traffic to determine influencer marketing success.
Few final words Measuring the success of an influencer marketing campaign can seem like a lofty task, but it is very important for your business. It can either add a feather to your cap or become a stain you cannot get rid of, depending on how you handle it. So, tread carefully. If you'd like to find out more about how to run an influencer marketing campaign successfully, feel free to ask an expert like MMBO, a leading digital marketing company in Delhi.
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eCommerce is an easy and proven way to increase business revenue. Not having an eCommerce website means missing out on a significant chunk of potential profit. The world is moving to the online platform and so are the businesses, almost every business is expected to have an eCommerce website nowadays, and promoting such an eCommerce business is as important as setting up an eCommerce business to attract new money.
What are the common mistakes that people make while promoting an online store? Generating traffic to your store and maintaining the flow of traffic is essential if you do not want to lose your customers. Here are some common mistakes that marketers make while promoting their online stores:
Common Ecommerce Mistakes to Avoid Many new businesses fail to comprehend the nuances of digital marketing, and thus, they end up making some mistakes that may seem insignificant in the beginning. But these may take a serious turn later and end up impacting your business at a significant level. These include-
Starting an online business may be troublesome for some due to a lack of knowledge in digital marketing. To avoid mistakes in your online business marketing one can hire a digital marketing company in Delhi NCR that is experts in this field, such as MMBO. The online marketing company in Delhi will serve the purpose of boosting your online business and generate good traffic with little to no hassle on your behalf. Also Read: Lesser known tricks to increase eCommerce conversion from 5X to 10X The voice search feature was introduced into smartphones a long time back, and the technological advancements in this area are tremendous. Predictions claim that by the end of 2020, more than half the online searches will be conducted using voice. Presently, there are 1 billion voice searches per month, which constitutes 20 percent of the total searches conducted globally.
How to create on-site voice search in ecommerce website design? All smartphones are equipped with technology to understand voice commands. Given these fast-paced developments, how to add voice search to website is something you can learn. But it is better to consult a digital marketing agency for the same. You must also decide how to make it work for your business in the best and most efficient manner. For this, you will need an ecommerce website development company in Delhi, like MMBO. How does the website speed affect voice search? Your website's speed plays a crucial role in the effectiveness of voice searches. Google gives immediate responses to all user queries. To improve the quality of voice searches on your website, your online marketing agency in Delhi NCR can invest in faster servers. Additionally, you can also compress the images on your site so your website loads faster. An SEO Company in Delhi NCR will assist you in every step of the way. The importance of Long Tail Keywords search. This is another crucial factor that decides your ecommerce website's position on searches conducted on search engines, primarily since voice searches tend to be more conversational. Suppose you want to find the impact of voice search on your site or generate ideas for keywords. In that case, the ideal ecommerce website designing company in Delhi uses Google Analytics to test and make the necessary changes to obtain good results. Optimize content for voice search. Content is a significant part of search engine optimization, and making your content more conversational is just one step towards achieving a better position vis-a-vis voice search. Voice searches are conducted in informal language. They are usually in the form of questions. Hence, it would be a good idea for an ecommerce development agency to add an FAQ page, which may also provide you with ideas for long-tail keywords. Local SEO is equally important! One of the primary steps you should take for your online marketing company is to take full control of your Google My Business account. This means that you need to complete your business profile down to the last detail, including your name, address (both residence and website), phone number, and hours of operation along with relevant graphics. Your digital marketing company can help you through this process. Rapidly answering the questions asked by potential customers and also replying to reviews is also essential. You can hire MMBO, the best online marketing company in Delhi NCR, to prepare and optimize your ecommerce website for voice search. Also Read: 7 Succeeding Strategies To Grow Your B2B Ecommerce Business With most marketers focusing on social media, SEO, lead magnets, etc., it is essential that you do not ignore the power of building a unique website that can make or break your conversion rates. According to a research, 46.1% of people look at a business's website to judge if the company is reliable or not. The aesthetics of your website also play a significant role in the conversion rate optimization.
According to a website designing company in Delhi NCR, website optimization brings about all the necessary changes to your eCommerce website so that it becomes more user friendly. Given below are a few eCommerce website design tips that will provide you with an immediate boost in conversions:
Also Read: Putting sliders on your ecommerce website : A highly ignored mistake E-commerce business models can exponentially improve with the help of Google Analytics; that's a fact. Why? Because business runs on data and for e-commerce businesses, Google Analytics is the data reservoir. Even the most rudimentary form of Google Analytics can show business owners the volume of their traffic, where they are coming from, and how they are interacting with the website. This is huge, but not enough. That is why we are creating this Google analytics guide for e-commerce.
The basics of how to set up ecommerce tracking in Google Analytics First, you need to know what Google analytics is; it is a tracking tool. You need to understand how to use it to benefit from it. Data you see is neither negative nor positive, data is data, how you use it, and how you interpret it defines it. Now let's talk about the basics. You DO NOT need a "special version" Google Analytics for your e-commerce website. You just need to set up and customize your current analytics for better tracking. The data in Google analytics is divided into transaction data and item data. Each type of data reveals a different side of e-commerce websites. While one details regarding the purchased product, the other details regarding the transaction features. How to start?
If you wanted to know how to use Google analytics e-commerce tracking procedure, now you know how to generate the report. But, now what? Now you can go to different sections and use them tactfully. You also need to understand how you can use it. How to use Google Analytics e-commerce tracking for the benefit of your E-commerce?
There are many other ways to use Google Analytics for better e-commerce website management preferred by successful e-commerce websites and brands. Tried and tested ways, tricks and perks of using Google analytics, and statistics to support the data can be found in some amazing infographics that answer the best FAQS:
What do we learn from this? Google Analytics is free, it is effective, and the kind of data it produces can revolutionize an e-commerce business. There is a lot of data available teaching how should you do e-commerce tracking and discussing the effect of Google Analytics on e-commerce conversion rates. But, you can only succeed with the right information, from the right source at the right time. B2B marketing is precisely what it sounds like; businesses selling their products or services to other businesses; and like everything else in the world, B2B digital marketing has also changed exponentially due to the COVID-19 pandemic. So, if your company is also weathering the storm in this crisis, MMBO a reputed digital marketing company in Delhi NCR can help.
You can consult with any renowned digital marketing company you want, and they will tell you that the problem with B2B marketing during the pandemic is that B2B marketing is primarily based on events, and lead generation. How do you do that when the world is social distancing, everything is canceled and people are not buying anything other than essential items? Firstly, you need to remember, businesses that evolve with the changing times are the only ones that become timeless. Yes, you might have a niche, a pre-decided tried and tested way to implement B2B marketing; but, that was for a time when SEO services in Delhi NCR and worldwide would suggest the age-old tricks and strategies to you that cannot work now. Expert ideas to strengthen B2B digital marketing · Covid-19 acknowledgement The first and foremost thing to do is to acknowledge the crisis. This is a pandemic and it is affecting every person, every business, and almost every country. Therefore, if you fail to address the current situation and go about your b2b digital marketing like usual, you might sound tone-deaf. A well-appreciated online marketing company in Delhi like MMBO can help you with the acknowledgement. · Create connections While the purpose of business' b2b digital marketing and social media marketing should remain the same, making more sales, experts suggest a change in delivery. You do not want to push your pre-decided marketing message, because, in a world so connected via the internet, people reach for real connections, and more so today than ever before. What can you do? Increase videos, interactive social media marketing, and make your brand and the people behind more visible, more relatable. · Change content People say content is king, and this is your time to elevate your content. Some of the best social media marketing companies in Delhi NCR and worldwide, like MMBO can tell you that you need situation-specific content at the moment. How will people engage with your content, if you are talking about things that are no longer important to them? You can extend free trials for services and attract your audience with interesting messages, emails, Instagram & Facebook posts, stories, etc. Every post you make, every story you post should resonate with the current nerve of your audience. · Implement clever email marketing If you were to ask any digital marketing agency in Delhi or anywhere in the world with experienced experts, they would tell you that although the situation is unprecedented, current trends show that traditional email marketing will not work for businesses now. Instead, you can easily change your email-marketing technique to offer something of value through the emails you send to your consumers. Informative videos, interesting lists, and valuable tips can help people and keep them interested in your brand, and it's content. Also, do not send generic irrelevant emails in a bunch, you can send one in a week and still matter. · Live events are a no, or are they? You cannot organize tradeshows, tours, demos, conferences, and customer events at the moment, because the world needs to practice social distancing, and every social event is canceled. But, do not forget that this is the digital age. Social media marketing trends suggest that you can easily host all of these events virtually and increase engagement and conversion today. Afterword There are many ways to ensure that your b2b digital marketing strategy is optimal for your business. However, the best way to benefit the most from it is by hiring a favoured online marketing company in Delhi, or anywhere in the world like MMBO and let them strategize through fresh analytics and creativity for your business and your brand. Also Read: Expert ways of Digital marketing for your business without a website We live our lives on the web today. Everything is available on the web through e-commerce websites. However, not every e-commerce website is popular or has the same brand integrity. Ever wonder why that is? Well, the reason why might be multi-layered, but, one of the top factors creating the distinction is the e-commerce website design, and every business owner knows that.
If you are running a business or setting up one, then one of the primary steps is to hire an e-commerce development company to create an e-commerce website design for your brand that attracts, sustains and increases consumers regularly. Also, the return on investment is expected to be high for any company investing in e-commerce portal designing. How to make your website appealing?
website design more appealing, but it is also more trustworthy to the audience, according to recent research.
To end the discussion Your e-commerce website and your e-commerce website design can decide the fate of your business; therefore, it is in your best interest to hire a renowned ecommerce website development company in Delhi, like MMBO, also regarded as the best ecommerce portal designing company in India, as your digital marketing company. Also Read: How to build an ecommerce website: Steps for successful ecommerce website development The world economy is suffering today due to COVID-19 pandemic. While some consumer trends are evolving, some are dying out. At the beginning of 2020, 6 in 10 millennial internet users believed that this year would improve their finances; now the stocks are in the pits, the real estate market is moving from a
standstill to a dip, and people are either getting pay cuts or losing their jobs. Businesses too are not faring well without a robust digital marketing strategy. In fact, online marketing can be the deciding factor in a brand or business' rise or fall since social distancing has made everything online interesting. Top consumer trends for the win
This is a year of change, and businesses can no longer rely on the hindsight is 20/20 philosophy. Building a business requires foresight, and one of the best digital branding companies in Delhi MMBO, which is also regarded as the best digital marketing agency in Delhi, can help you get that. While you do all that, remember overdoing social media is not the key, neither is alienating mobile marketing or overdoing social media preps or forgetting SEO/SEM altogether or ignoring the power of visuals. A revered online marketing company in Delhi like MMBO can help you navigate through the dos and don’ts of digital marketing. Also Read: Rethink about your SEO strategy: Major SEO trends you shouldn't miss An eCommerce website is the new Walmart. With a variety of products available from multiple brands for one to compare and buy with ease, eCommerce websites make shopping easy. Therefore, the demand for them is increasing every day with a new one cropping up every so often. However, appealing an eCommerce website designing company in Delhi makes your website, it can be hard for companies to keep their place among the competition. While it may seem like an impossible task to boost your eCommerce website, with the right tips, you can stand out and increase your customer count.
7 Unique Features of eCommerce Model The eCommerce business model has seven unique features that help it cater to a huge mass across the globe by reducing the effort that people put into shopping every day. These features are:
How to make eCommerce website famous: Tips and strategies One of the first steps to attracting attention to your eCommerce website is to get your site designed by the best eCommerce website development company in Delhi. However, aside from this, the following tips and strategies can help your website become popular.
How an expert agency like MMBO can help Developing an online store website is no easy task. It requires a deadly combination of strategic moves and advanced web development to give a site that is responsive, fast, and user-friendly, creating a velvety conversion tube. An eCommerce development company like MMBO can provide this and more. From services that cover A to Z of an online store to continued support on all fronts, MMBO can take your website to the next level. So are you ready to own an online store? ALSO READ: 15 powerful ways to use AI in Ecommerce websites Blogging is, of course, an inexpensive content marketing method for most businesses. To be successful, you need to assign responsibility to a single individual or position a percentage of your budget to an accomplished content marketer outsourcing the job. This extra commitment is the primary reason why a good chunk of eCommerce sites still don't own a website blog. This may be a missed opportunity, particularly in eCommerce, where many niches are not yet overly saturated with high-quality content.
Reasons to include a blog on your eCommerce website.
Do's-
MMBO is the best digital marketing company in Delhi and not in their own words but from the several hundred testimonials of satisfied customers. In addition to creating exactly the kind of eCommerce website you want, they distinguish themselves from any other online marketing company in Delhi NCR through six key points:
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