Influencer marketing is a powerful tool, more so in 2021.
Over the past few years, influencer marketing grew from an ancillary marketing tactic to a $5-10 billion dollar industry. That is why 89% of marketers believe influencer marketing is effective. 90% of marketers have reported that despite the pandemic, influencer marketing has been good in 2020. But, as any social media marketing agency in Delhi NCR or worldwide will agree, influencer marketing is not a miracle tool. It also needs some adjusting and optimization to work for a brand. Data runs the world. If you don't have or use the right data, like any campaign, your influencer marketing campaign can also fail. From bad strategy to the wrong influencer to influencer with fake followers, anything can derail your campaign. That is why you need to track your influencer marketing campaign and do it effectively. But, how do you go about it? That's what we'll discuss. Being a top online marketing company in Delhi NCR, MMBO has handled many facets of influencer marketing, and we're here to help you out. How to track influencer marketing? There are several ways of tracking influencer marketing. One of the best ways is to work with an expert. Why? Because concentrating on tracking influencer marketing may take your time away from other important tasks with the help of a digital marketing company, you can save time, energy, and effort while still benefiting from the results. If you ask us, we would recommend a reputed and inventive expert like MMBO, a creative digital marketing agency in Delhi NCR to help you manage and track influencer marketing campaigns. But for now, here are a few ways to track influencer marketing: Use trackable links Trackable links are links with unique IDs. You can share these links with your influencer so they can share them with the audience. They can help you measure your sales, leads generated, and subscriptions. You can also track where your users are coming from and get a clear idea about whether your campaign was a success or not. Want to learn how to create or use these? Consult a top online marketing agency. Utilize social data If you want to measure engagement, brand awareness, and the success rate of the content generated from your social media marketing efforts, you can easily check your social media analytics. Through this, you can also find your follower growth. Give out promo codes Promo codes can be used to measure sales. Provide unique promo codes to your influencer/s, which they can then share with their followers. When their social media followers use these promo codes while purchasing your products/services, you’ll be able to track the sales. Track subscriber database growth Track the number of new newsletter subscriptions on your website. You can do it easily if you're on an email marketing platform with a built-in analytics tool. Measure input Measure the input, i.e., the number of activities that you do at the beginning of your influencer marketing campaign. Measure the activities and efforts that your team is putting into the campaign by keeping track of outreach emails, influencers invited (to the program and to attend your event), and the number of employees you've needed to participate in the campaign. Measure output The output of your influencer marketing campaign is the result of your input activity. This means you have to track how your input has led to you getting engaged and active influencers on board. You have to track how many influencers responded, accepted, and turned up to your event while also tracking how many influencers joined your program and how many employees actively participated in your campaign. To get more information about influencer marketing and how to track it, along with the top 3 ways for tracking Influencer Marketing, click here. What should you measure for influencer marketing?
According to a report published by Linqia, the success of influencer marketing depends greatly on engagement. About 81% of the respondents of the survey believed that engagement is the ultimate influencer marketing KPI.
But tracking clicks should be enough, right? Not exactly. Why is that? This is because clicks may not always convert into website traffic. Some people may bounce before a website opens. This is why nearly 40% of brands track website traffic to determine influencer marketing success.
Few final words Measuring the success of an influencer marketing campaign can seem like a lofty task, but it is very important for your business. It can either add a feather to your cap or become a stain you cannot get rid of, depending on how you handle it. So, tread carefully. If you'd like to find out more about how to run an influencer marketing campaign successfully, feel free to ask an expert like MMBO, a leading digital marketing company in Delhi.
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