E-commerce business models can exponentially improve with the help of Google Analytics; that's a fact. Why? Because business runs on data and for e-commerce businesses, Google Analytics is the data reservoir. Even the most rudimentary form of Google Analytics can show business owners the volume of their traffic, where they are coming from, and how they are interacting with the website. This is huge, but not enough. That is why we are creating this Google analytics guide for e-commerce.
The basics of how to set up ecommerce tracking in Google Analytics First, you need to know what Google analytics is; it is a tracking tool. You need to understand how to use it to benefit from it. Data you see is neither negative nor positive, data is data, how you use it, and how you interpret it defines it. Now let's talk about the basics. You DO NOT need a "special version" Google Analytics for your e-commerce website. You just need to set up and customize your current analytics for better tracking. The data in Google analytics is divided into transaction data and item data. Each type of data reveals a different side of e-commerce websites. While one details regarding the purchased product, the other details regarding the transaction features. How to start?
If you wanted to know how to use Google analytics e-commerce tracking procedure, now you know how to generate the report. But, now what? Now you can go to different sections and use them tactfully. You also need to understand how you can use it. How to use Google Analytics e-commerce tracking for the benefit of your E-commerce?
There are many other ways to use Google Analytics for better e-commerce website management preferred by successful e-commerce websites and brands. Tried and tested ways, tricks and perks of using Google analytics, and statistics to support the data can be found in some amazing infographics that answer the best FAQS:
What do we learn from this? Google Analytics is free, it is effective, and the kind of data it produces can revolutionize an e-commerce business. There is a lot of data available teaching how should you do e-commerce tracking and discussing the effect of Google Analytics on e-commerce conversion rates. But, you can only succeed with the right information, from the right source at the right time.
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